SPATIALx builds REPLICA — the platform that streams holographic experiences into any space, on any device. Commerce, Entertainment and Communication run on top of it, with Education emerging as the fourth vertical. Beneath them all sits HILLSY, our emotional-intelligence engine. We don't compete with the studios, labels, venues or brands — we build the layer they all need.
"We travel in light. We speak one language understood by all." — The SPATIALx manifesto
REPLICA is a single spatial-streaming layer. Each vertical is a family of products mapped to its own real, growing market—one we equip rather than compete in. The future demands a different mindset: we're built for collaboration and blue-ocean thinking.
Holographic storefronts and life-size try-on — the shelf becomes a stream.
Holographic concerts and performances that materialise at life size in your own room.
Persistent holographic presence — meet at true scale across any distance.
Every subject becomes a place you can walk into and stand inside.
HILLSY (Human Intelligent Language Learning System) is our proprietary emotional-intelligence engine, grown from a Deep Voice Engine we built in 2020 and demonstrated to the Washington Post. It reads across 27 emotional states — personalising Retail XR, giving AURA Twin its voice and memory, and mentoring in Learn XR. The same brain powering every product we build.
Figures shown as ranges.
The £140M virtual-avatar residency is a durable business, not a novelty—sustained high occupancy and repeat attendance since opening, now attracting institutional-scale capital.
"Astronomical" drew tens of millions to a single virtual show—proof audiences will gather inside virtual experiences at a scale no physical venue can match.
Labels, studios, brands, venues, creators — all need the same streaming, creation and anchoring layer, whoever wins the race for attention. SPATIALx is that ground.
Infrastructure that serves an entire ecosystem is more durable than a bet on any single player. We chose to be the ecosystem's infrastructure. — SPATIALx
Former Metaverse Strategy Lead for Europe in Accenture's Metaverse Continuum Business Group, and Director of Direct-to-Consumer Technologies at The Walt Disney Company. Founded SPATIALx in 2017 and has presented the vision at SXSW, Augmented World Expo (AWE) and VR World London, with coverage in the Washington Post, Forbes and Engineering.com.
Chief Creative Officer and the creative force behind SPATIALx. Conceived REPLICA XR—the spatial-streaming layer beneath every vertical—and shapes the company's vision of the holographic era as a fourth industrial wave: a sustainable, presence-based alternative to extraction-based industry.
Patient, mission-aligned capital that believes technology should make us more present and connected, not less.